To put this in context, here is a copy of a member email…

Hi,

I know, we all have really busy lives, and in an ideal world, we’d all get together to laugh and talk with our friends and family everyday. But let’s face it, that’s not a reality!
Now, you can now get to know more about me or see my recommendations, even when we don’t have time to sit and chat. I can share my favorite things with you on my time, you take a look at them on your time.

Come “grow what you know” with me…I will share my favorite items (products, websites, and more) with you, and I would love you to do the same!

http://www.fatvine.com/belief

This email really sums up FatVine. You ‘Grow your Know’ by social sharing of content items. It becomes a great way to keep in touch and you get the ‘wisdom of crowds’ thrown in as added benefit!